A media business in Coventry, run by teenage entrepreneur James Cousins, has expanded into bigger offices after taking on three new team members and diversifying into new markets.

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Geeka Media was set up as a YouTube channel by James Cousins, now 19, when he was a 12-year-old pupil at Caludon Castle and now boasts 107K subscribers. Check out their YouTube Chanel.

The company started to carve out a niche in creating online tech videos and social media content for clients such as Intel, Samsung and ASUS and last year took office space at the Business Innovation Centre in Binley, with help from the centre’s business support services.

James has since hired two video editors – Jake Griffin and Daniel Maxwell – and Harry Coleman to test tech products and also as an account manager for Geeka’s corporate clients.

It has led to the business more than doubling its office size and investing close to £10,000 in a new studio and editing facility.

The company has grown from 150,000 online views per month to more than one million and turnover is set to grow by 300 per cent in the year that the firm has been based at the Business Innovation Centre.

Turnover has increased due to a range of factors including the creation of more content, partnerships with new clients such as Ebuyer.com, affiliate retail, increased revenue from Youtube advertising and James branching out into hosting and presenting opportunities on tech and gaming.

Geeka is now investing in the creation of a website and could increase headcount again once Covid-19 restrictions are lifted.

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