Making a difference to the health and wellbeing of the West Midlands

The Health and Wellbeing of the nation is in challenging times. We will help address the real world health led challenges through fostering and developing innovation. We seek to encourage interested businesses and SMEs to create the solutions, and we will support their development through the provision of support, space, networks and mentoring. All with the aim of creating and commercialising innovative solutions for the benefit of the health and economy of the region and beyond.

Launch funded by the West Midlands Combined Authority, the network is driven by the University of Warwick in partnership with University Hospitals Coventry and Warwickshire (UHCW) NHS Trust and Bruntwood SciTech.

What do we offer?

Provision of innovation services, business support, and space.
With access to key stakeholders who own challenge areas, data and networks
to help you to scale your product in the Health market.
The programme is run by University of Warwick, University Hospital Coventry
& Warwickshire, and Bruntwood Scitech (Birmingham).

If you need space, experts, mentors, help with starting up or growing your
business or the opportunity to collaboratively develop your product with
potential customers then see the challenges that we are looking to address
and apply today.

Who do we support?

We bring together innovators, entrepreneurs, SMEs and corporate organisations.
Working with academics, clinicians, health sector organisations, students, experts, alumni, suppliers and investors to make a difference to the health and wellbeing of the West Midlands.


Cohort 1 of the West Midlands Health and Wellbeing Innovation Network will focus on finding businesses that solve five key challenge areas that have been defined by Challenge Owners within the University Hospital Coventry and Warwickshire. Each Challenge Area could have multiple solutions and businesses could pivot existing products to meet the criteria of the challenge. Businesses that apply for the programme will be guided through a product development exercise to meet the requirements of the challenges in collaboration with the Challenge Owners, University of Warwick Innovation Team and Bruntwood SciTech Innovation Team.

Click the links below to see more detail about each challenge or scroll to explore

Challenge 1Waste Management

How might we ensure patient and staff safety and comfort by monitoring and responding to levels of waste across the hospital?   


The Trust is currently unable to track the capacity and location of waste bins and containers. In the instance of sharp bins, this leads to potential patient or occupational safety risks. If a clinical area finds themselves without capacity in a sharps container, no procedure involving sharps can be conducted until it is replaced. The current solution is a hospital porter who walks all clinical areas daily to collect and replenish sharps bins, as there is no visibility of which area needs containers replaced. This time could be spent more efficiently, with time savings re-allocated to improve patient care and experience

We’re looking for solutions that:

  • Enable the location tracking and capacity management of clinical waste such as sharps bins.
    • For Example Sensor systems that monitor and report capacity and location
  • Gathers data related clinical waste management and applies predictive analytics to inform optimisation
    • For Example Machine Learning models to proactively predict and manage capacity

Challenge 2 Moving People and Equipment

How might we ensure staff are in the right location with the right equipment to better serve our patients?


We’re looking for solutions that:

  • Enable dynamic response equipment movement
    • For Example Smart logistics solutions
  • Enable predictive scheduling and route management for people movement
    • For Example Rideshare or dynamic transport solutions

Challenge 3Patient Flow through the hospital

How might we optimise the handover of patients between wards as they progress through their care to be more time efficient?


Currently staff rely on bleeps, phone calls and paper documentation transferring patients to ward areas. Conversely admitting clinicians cannot see live bed availability across the Trust.  This leads to wasted time waiting for calls to be answered, phones left unattended after bleeping wards and often means wards don’t have details of the patient when they arrive.

We’re looking for solutions that:

  • Track and report indoor location of patients and route plan through the hospital
    • For Example Indoor geo positioning technologies  
  • Connect and assign records and details to patients for instant retrieval
    • For Example Proximity based data retrieval systems

Challenge 4Patient status visibility

How might we ensure that patients have maximum visibility of the next steps in their care when in the hospital?


Improved visibility of the patient journey is also valuable for patients who, for instance, often do not know how long they’ll be waiting for the next touchpoint and the successive steps they can expect. This could be whilst in A&E or whilst on a ward. This knowledge would improve the patient experience and making it visible to friends and family would also be beneficial.

We’re looking for solutions that:

  • Surface the next steps in patient care to their devices
    • For Example Notification systems
  • Enable patients to share their status and next steps with family members
    • Secure messaging platforms

Our Aims for the Region…

The West Midlands will drive new innovations based on clinical and patient need and tested in an enabled and inter-connected real world environment.  

We will continue to seek investment in the business support and networks needed to drive cluster development across the region.  

Challenges for health pre and post Covid-19, need a concerted effort to address existing and new circumstances – waiting lists, ageing populations, digital solutions, robotics, new diseases and management.  

Innovation to create new businesses, products and services will add to the economic development of the region.

Innovation is happening all the time,
we’d like to keep you up to date…

Need Help with Funding? Check out the different types of funding available here.
Become a Mentor:
Can you help our entrepreneurs to be the best that they can be?
Case Studies: Cell-Freezing Market to be transformed by University of Warwick Spin-Out CryoLogyx.
News: Meet our new innovators from the West Midlands Health and Wellbeing Innovation Network
Contact Us: If you can’t find the help you’re looking for, just get in touch and we’ll do our best to support you.