Are you an ethnic minority business or a founder with a new idea that can make our world a better place?

Get your ideas in front of global brands and investors. Apply for the MSDUK Innovation Challenge to bring your ideas to the front, get noticed by industry and the business world and win exciting prizes that will help you bring your ideas to life. 

  • £5,000 Cash Prize for the Challenge Winner
  • £10,000 – Scholarship for Each Category Winner at the Ivy League Tuck School of Business
  • £100,000 – Corporate Mentoring – 12 Month Mentoring Programme for Each Category Winner

Winner to be announced: Thursday, September 2nd 2021, 11:00 am UTC

The MSDUK Innovation Challenge is dedicated to improving diversity in entrepreneurship by helping ethnic minority founders build & scale successful businesses. This annual pitching competition is a way for us to support forward-thinking companies led by underrepresented businesses. 

This year’s competition is aligned with the UN Sustainability Goals (SDGs) which serve as the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace, and justice. 

The headline sponsor for the competition is Accenture with GSK, EY, Digital Catapult and Cummins as category sponsors.

Application Support

MSDUK Team is dedicated to supporting you at every step of the application process. If you are not sure which category to apply for, how to showcase your business through the application form or have any questions about the competition, we’re here to help! 

Drop-in Application session, every Thursday 10:00-10:30

Register: click here

Photo credit: Akson