Hosted by the business experts Business Ready, this webinar will show you how to harness your marketing investment and activities to power-up your growth strategy.


  • The Process – putting together a marketing strategy
  • What’s your exchange? Having a Marketing Orientation
  • Research based approach – what and how?
  • Who are your customers? Let’s understand them better through Segmenting, Targeting and Positioning
  • Piggybacking as a route to market
  • Creating a marketing mix which stacks up


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

About Business Ready

Business Ready is an innovative business readiness support package primarily for tech-based SMEs with the characteristics and ambition for growth. Our team assists those with potential and those failing to reach their potential to overcome barriers and grow their business to the next level. We support tech-based businesses and innovation-led and/or knowledge-based businesses who are located within the Coventry and Warwickshire area. Our team assigns business owners and senior teams with a Growth Adviser or a Specialist Mentor providing strategic business support.

Photo credit: Lukas Blazek